Whether it’s a moment to indulge or be mindful, consumers are turning to the snacking category for a host of reasons, as shoppers continue to swap meals out for snacks, Mondelēz International shared in its fifth annual State of Snacking report.
Mondelez is seeing markedly diverse behaviours among consumers on tight budgets, and says it is weighing up more promotions on big packs and pushing low-unit price packs.
